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Privacy Policy

Privacy policy

This privacy statement is intended to inform you as user of this website on the nature, scope and purpose of the collection and use of personal data that we process as website operator of our website Before7am.co (hereinafter referred to as the "Website") or application managed by us and the services offered thereon (hereinafter referred to as the "Services"). Annabel Kleijweg (Kleinunternehmer) is the owner of website before7am.co (hereinafter referred to as the "Before 7am").


By visiting our website or providing your personal data, you are accepting and consenting to the provisions of this Privacy policy. At Before 7am we take data protection very seriously. All personal data collected and processed by us is handled in strict compliance with the European General Data Protection Regulation (Regulation (EU) 2016/679) ("GDPR").


What kind of personal data do we collect on our website?


Orders on website

When you submit an order, we only collect and use your personal data where this is necessary for the fulfilment and handling of your requests. The provision of data is necessary for conclusion of a contract. Failure to provide it will prevent the conclusion of any contract. The processing will occur on the basis of art. 6 (1) lit. b GDPR and is required for the fulfilment of a contract with you. We will not forward your data to third parties without your explicit consent. This only excludes our service partners which we require in order to handle the contractual relationship or service providers we use to process an order. Along with the recipients named in the clauses of this data protection declaration, these may be recipients in the following categories: Shipping providers, payment service providers, merchandise management service providers, service providers for order processing, web hosts, IT service providers and dropshipping dealers. We will comply strictly with legal requirements in every case. The scope of data transmission is restricted to a minimum.


Newsletters via Mailchimp

Before 7am offers a newsletter in which it informs you about current events, offers and advertising. If you would like to subscribe to the newsletter, you must provide a valid e-mail address. If you subscribe to the newsletter, you agree to receive the newsletter and the procedures described above.

 

 

The newsletter is sent by Before 7am via the platform Mailchimp.

 

Termination of newsletter: you can revoke your consent to receive the newsletter at any time and cancel your newsletter subscription. After your cancellation, your personal data will be deleted. Your consent to receive the newsletter will expire at the same time. At the end of each newsletter you will find the link to unsubscribe.

 

Google Analytics

Before 7am uses the web analysis service Google Analytics by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). The processing of data serves to analyse this website and its visitors. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services to the website operator relating to website and internet use. The IP address communicated by your browser as part of Google Analytics is not associated with any other data held by Google. Google Analytics uses cookies, which make it possible to analyse your use of the website. The information generated by the cookie regarding your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymisation is activated on this website. Google uses this to shorten your IP address beforehand within Member States of the European Union or in other signatories to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. Your data may be transmitted to the USA. Transmission of data to the USA is covered by an adequacy decision by the European Commission. Processing is carried out on the basis of art. 6 (1) lit. f GDPR due to our justified interest in needs-based and targeted design of the website. You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR by contacting us, for reasons relating to your personal situation. You can prevent the storage of cookies by choosing corresponding technical settings in your internet browser; we would, however, like to point out that this may prevent you from making full use of all the functions of this website. You can also prevent collection of the data (including your IP address) generated by the cookies and related to your use of the website by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available at the following link [https://tools.google.com/dlpage/gaoptout?hl=en]. You can set an opt-out cookie to prevent collection by Google Analytics across devices. Opt-out cookies prevent the future collection of your data when you visit this website. You need to opt-out on all systems and devices in use for this to work comprehensively. If you click here, the opt-out cookie is set: Disable Google Analytics.

You can find more detailed information on the terms and conditions of use and data protection at https://www.google.com/analytics/terms/ and at https://policies.google.com/?hl=en.

Use of the remarketing or “similar target groups” function by Google Inc.

Before 7am uses the remarketing or “similar target groups” function by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). This function serves to analyse visitor behaviour and visitor interests. Google uses cookies to analyse website use, forming the basis for producing interest-related adverts. Cookies allow for the recording of website visits as well as anonymised data on the use of the website. The personal data of website visitors is not saved. If you then visit another website in the Google display network you will then be shown adverts which are more likely to take previous areas of product and information interest into account. Your data may also be transmitted to the USA. Transmission of data to the USA is covered by an adequacy decision by the European Commission. Processing is carried out on the basis of art. 6 (1) lit. f GDPR due to our justified interest in addressing visitors to the website with targeted marketing by displaying personalised interest-related adverts when they visit other websites in the Google display network.

You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR by contacting us, for reasons relating to your personal situation. For this purpose you can permanently deactivate the use of cookies by following the link below and downloading and installing the plug-in: https://support.google.com/ads/answer/7395996?hl=en

Alternatively, you can deactivate the use of cookies by third parties by calling up the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and following the opt-out instructions. You can find more detailed information on Google remarketing as well as the associated data protection declaration at: https://www.google.com/privacy/ads/

 

Google Ads conversion tracking

Before 7am uses the online marketing programme “Google Ads”, including conversion tracking. Google conversion tracking is a service operated by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you click on adverts placed by Google, a cookie is placed on your computer for conversion tracking. These cookies have limited validity, do not contain any personal data and thus cannot be used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, we and Google can recognise that you have clicked on the advert and were forwarded to this page. Every Google Ads customer receives a separate cookie. Therefore, it is not possible to track cookies relating to the websites of Google Ads customers. The information collected using the conversion cookie serves the purpose of producing conversion statistics. This allows us to find out the total number of users who have clicked on our adverts and were forwarded to a page equipped with a conversion tracking tag. However, they do not receive any information with which could be used to personally identify users. Processing is carried out on the basis of art. 6 (1) lit. f GDPR due to our justified interest in targeted marketing and analysis of the effectiveness and efficiency of this marketing.

You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR by contacting us, for reasons relating to your personal situation. You can prevent the storage of cookies by choosing corresponding technical settings in your internet browser. We would, however, like to point out that this may prevent you from making full use of all the functions of this website. You will then not be included in the conversion tracking statistics.You can also deactivate personalised advertising in Google’s advertising settings. You can find an introduction to this at https://support.google.com/ads/answer/2662922 You can also deactivate the use of cookies by third parties by calling up the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and following the opt-out instructions.

You will find more information as well as Google’s data protection declaration at: https://www.google.de/policies/privacy/

 

Facebook remarketing

Before 7am uses the remarketing function “Custom Audiences” by Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”).This function serves to address the visitor to the website with interest-related advertising on the social network Facebook. We have implemented Facebook’s remarketing tag on our website for this purpose. This tag sets up a direct connection to Facebook’s servers when you visit our website. This informs the Facebook server which of our web pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the social network Facebook you will then be shown personalised, interest-related Facebook ads. Processing is carried out on the basis of art. 6 (1) lit. f GDPR due to our justified interest in the above purpose.

You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR by contacting us, for reasons relating to your personal situation.

For this purpose you can deactivate the remarketing function “Custom Audiences” here. You can find more detailed information on Facebook’s collection and use of data, your associated rights and options for protecting your privacy in Facebook’s privacy policy: https://www.facebook.com/about/privacy/.

 

Facebook Messenger Chat

Before 7am uses Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”) messenger chat system. The system serves to facilitate communication between you and us in our role as provider. It also collects and stored information for marketing and optimisation purposes. If you would like us to delete you from the the Facebook Messenger chat history, please write to us at hello@before7am.co

 

YouTube

Before 7am uses YouTube LLC’s function for the embedding of YouTube videos. (901 Cherry Ave., San Bruno, CA 94066, USA; “YouTube”).

YouTube is an affiliated company of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA;“Google”).This feature shows YouTube videos in an iFrame on the website. The option “advanced privacy mode” is enabled here. This prevents YouTube from storing information on visitors to the website. It is only if you watch a video that information is transmitted to and stored by YouTube.Further information on the data collected and used by YouTube and Google, your rights and privacy can be found in YouTube’s privacy policy (https://www.youtube.com/t/privacy).

 

Cookies

Before 7am uses cookies. Cookies are small text files which are saved in a user’s internet browser or by the user’s internet browser on their computer system. When a user calls up a website, a cookie may be saved on the user’s operating system. This cookie contains a characteristic character string which allows the browser to be clearly identified when the website is called up again. We use cookies to make our offering more user-friendly, effective and secure. Cookies also allow our systems to recognise your browser after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. These services require the browser to be recognised again after a page change.

Before 7am also uses cookies to allow us to analyse the surfing behaviour of visitors to our website.

We also use cookies to address visitors to other websites with targeted marketing relating to their interests.

Processing is carried out on the basis of § 15 (3) TMG (Telemedia Act) as well as art. 6 (1) lit. f GDPR due to our justified interest in the purposes above.

The data collected in this way is pseudonymised using technological measures. It is therefore not possible to connect the data to your person. The data will not be stored together with other personal data pertaining to you. You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR by contacting us, for reasons relating to your personal situation. Cookies will be stored on your computer. You therefore have full control over the use of cookies. By choosing corresponding technical settings in your internet browser, you can prevent the storage of cookies and transmission of the data they contain. Cookies which have already been saved may be deleted at any time. We would, however, like to point out that this may prevent you from making full use of all the functions of this website.

Using the links below, you can find out how to manage cookies (or deactivate them, among other things) in major browsers:

Chrome Browser: https://support.google.com/accounts/answer/61416?hl=en

Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies

Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac

 

External payment systems

We use payment systems in the course of order processing for the purposes of payment by credit card/debit card and Paypal. For this purpose your personal data as collected in the course of the order will be sent to:

 

Stripe

All Stripe Transactions are covered by the Stripe privacy shield which can be found here: https://stripe.com/de/privacy

 

PayPal

All PayPal transaction are covered by the PayPal Data Privacy Statement. You can found this at https://www.paypal.com/de/webapps/mpp/ua/privacy-prev?locale.x=en_GB

 

Shopify

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.


How long do we store and process the personal data?

Before 7am shall process the personal data for a period of two years after your last order, or for as long as legally required or necessary and allowed for the purpose(s) for which it was obtained. Immediately after these periods we will destroy the personal data and/or anonymise them.


The criteria used to determine our retention periods include: (i) the duration of our ongoing relationship with you and the Services we offer you; (ii) whether or not there is a legal obligation to which we are subject; and (iii) whether or not custody is advisable due to our legal position (such as applicable limitation period(s), a court case or investigations by a supervisor).


Notwithstanding article 5.1, Before 7am may process the personal data for a longer period (i) if you ask Before 7am to keep data for a new two-year period, (ii) in order to comply with statutory retention periods (for example laid down in tax legislation) or (iii) in order to prove that it complies with applicable statutory obligations (for example with respect to the GDPR or e-mail marketing legislation).


Your rights with respect to your personal data

If the legal requirements are fulfilled, you have the following rights according to art. 15 to 20 GDPR: Right to information, correction, deletion, restriction of processing, data portability. You also have a right of objection against processing based on art. 6 (1) GDPR, and to processing for the purposes of direct marketing, according to art. 21 (1) GDPR. Contact us at any time at hello@before7am.co.


How do we protect the personal data?

We shall take appropriate technical and organisational measures to safeguard and protect the personal data against any accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access or against any other unlawful or unauthorised processing of such personal data. Taking into account the state of technology and the costs of execution, these measures guarantee an appropriate level of security given the risks that come with processing and the nature of the data to be processed. For example, we make use of a secure SSL connection during the order process and when completing the registration form.


Use by minors

The Services are not intended for use by persons under the age of 16. If you are younger than 16 years old, you cannot make use of the Services and you must refrain from providing personal data. If your child has unexpectedly submitted personal information to us and you wish to request that the same personal data be removed, please contact us at hello@before7am.co. (Your rights with respect to your personal data) of this Privacy policy you will find out how you can contact us.


Revisions of this statement

Please note that this statement might be revised, for example due to revisions in the applicable legislation. The revised statement will be published on our website. We recommend checking our website and the Privacy policy on a regular basis. The last revision of this policy was made in April 2019.


Berlin, Germany, April 2019.